Paste backlink CSV/list or upload CSV. Analyze anchors, domains, follow/nofollow, duplicates & top anchors.
💡 Tips: Export backlinks from Ahrefs/SEMrush/Moz and paste the full CSV. For plain lists, the tool will treat each line as a URL and try to extract anchor text.
Imagine having a map that shows every path leading to your competitor’s door. You could see which roads are well-traveled, which are hidden shortcuts, and which are dead ends. This map exists in the world of SEO. It’s called a backlink profile. A Check Competitors Backlinks tool gives you this map, allowing you to reverse-engineer your rivals’ success and find your own path to the top.
This isn’t about copying. It’s about understanding the landscape, learning what works in your industry, and discovering opportunities your competitors have already validated.
You cannot build a successful link strategy in a vacuum. Looking at your competitor’s backlinks provides a real-world, proven blueprint for what works in your niche.
It Reveals Proven Linkable Assets
Your competitors are getting links for a reason. By analyzing where their links come from, you can identify what content on their site is most valuable to others. Is it their original research? Their product reviews? Their free tools? This tells you what kind of content you should create to attract similar links.
It Uncovers a Goldmine of Prospects
The websites linking to your competitors are, by definition, interested in your industry. They have already shown a willingness to link out to relevant resources. This provides you with a pre-qualified list of potential link prospects. Instead of cold outreach to random sites, you can target sites with a proven history of linking to content like yours.
It Helps You Identify Link Gaps
You might find that a key industry directory or a major news site in your niche links to all your top competitors—except you. This “link gap” is a critical vulnerability. Identifying it allows you to create a targeted campaign to secure that missing, authoritative link.
Using a competitor backlink tool is a strategic process. Follow these steps to turn raw data into a actionable plan.
Your true competitors are not just the brands you know. They are the websites currently ranking for the keywords you want. Use a keyword ranking tool to find the 3-5 domains that consistently appear on the first page for your most important search terms.
Input each competitor’s domain into the Check Competitors Backlinks tool. The tool will generate a detailed report listing every website that links to them. Export this data for each competitor.
This is the most critical step. Compare the reports side-by-side. Ask these questions:
Which websites are linking to multiple competitors?
What is the context of these common links? (e.g., guest posts, resource pages, product reviews)
What is the quality and authority of these linking domains?
The websites that link to several of your competitors are your highest-priority targets. They are the central hubs of your industry’s link graph.
Not every linking site will be a good fit. Create a spreadsheet and categorize the opportunities:
Guest Post Opportunities: Blogs that have published articles from your competitors.
Resource Pages: Sites that have listed your competitors as a helpful resource.
Business Listings: Relevant industry directories or local business listings.
News & Media: Industry publications that have featured your competitors.
A Competitor Backlink Checker is your reconnaissance tool. To build a powerful and safe link profile, you must use it with other essential tools.
The Link Intelligence Workflow:
Discovery with Check Competitors Backlinks: This is your starting point. Use it to build your target list of websites that are actively linking in your niche. This is your prospecting goldmine.
Due Diligence with the Link Price Calculator: Before you reach out to a site from your list, investigate it. Use the Link Price Calculator to assess the value and potential cost of a link from that domain. This prevents you from overpaying and helps you identify potentially low-quality sites that might be risky to associate with.
Internal Audit with the Website Links Count Checker: While you’re building new links, you must maintain your own site’s health. Use the Website Links Count Checker to ensure your internal linking is strong and that you don’t have a toxic backlink profile yourself. A clean site is more likely to earn new links.
Relationship Management with the Reciprocal Link Checker: As you build connections, some natural, reciprocal links may develop. Use the Reciprocal Link Checker to monitor these. Ensure your reciprocal link ratio stays low and natural to avoid looking like you are engaging in a link scheme.
This workflow ensures you are building links proactively, safely, and intelligently.
Finding the opportunities is only half the battle. You need a smart approach to secure the links.
Create Something Better
The best way to earn a link from a site that already links to your competitor is to create a resource that is more comprehensive, more recent, or more useful. You can then politely reach out, showcase your superior resource, and suggest it as a valuable update for their page.
The “Broken Link” Strategy
Use your competitor’s backlink data to find broken links on the linking sites. You can then create a similar resource and inform the webmaster of the broken link, offering your content as a replacement. This provides a clear, helpful reason for your outreach.
Build Genuine Relationships
Don’t just send templated emails. Engage with the websites on your list. Comment on their blog posts, share their content, and build a relationship before you ever ask for a link. This dramatically increases your success rate.
In the competitive world of search, hope is not a strategy. A Check Competitors Backlinks tool replaces guesswork with a clear, data-driven path forward. It reveals the playing field and shows you exactly which moves have already led to success.
By using this tool as the foundation of your strategy—and supporting it with the Link Price Calculator for valuation and the Reciprocal Link Checker for safety—you can build a backlink profile that doesn’t just compete, but dominates. Your competitors have done the hard work of finding valuable link partners. All you have to do is learn from them.